History of Triumph Motorcycles

Triumph's design and engineering teams have produced some of the most characterful and successful motorcycles ever. Triumph's legacy stretches back through decades, etched in the DNA of some of the most iconic motorcycles ever built. But in 1990, a new chapter began. Hinckley's factory became a crucible of innovation, where generations of engineers and designers poured their hearts into crafting a modern legend. For them, a Triumph wasn't just metal and rubber; it was a testament to a shared ethos, a continuous quest for excellence that permeates every aspect of the ride. And for riders, it's more than just a machine; it's a connection to that legacy, a chance to carry the torch of passion and performance into the future.

Since its inception, Triumph has been a driving force in the evolution of the motorcycle, tirelessly pushing the limits of technology, performance, and design. Throughout history, the brand has played a pivotal role in shaping the very landscape of motorcycling. Triumph's influence is undeniable, from pioneering engine platforms adopted worldwide to inventing and leading entirely new categories and technologies. Triumph's rich tapestry is woven with countless firsts and milestones. From the first parallel-twin engine to the world's highest-capacity and highest-torque production motorcycle, the brand has consistently defied expectations and set new standards. And still, Triumph's story continues to unfold. With a relentless dedication to innovation and rider experience, the brand remains at the forefront of motorcycling, constantly pushing the boundaries and inspiring the next generation of riders to chase their horizons.

Today, Triumph operates across five manufacturing facilities, all managed and led by the global headquarters in Hinckley, Leicestershire, where every Triumph is conceived, prototyped, and tested in Triumph's Center of Design Excellence. The brand recently unveiled a state-of-the-art UK assembly plant in Hinckley, further solidifying its position as a leader in global motorcycle manufacturing. This expansion enhances Triumph's production flexibility and complements the existing multimillion-dollar paint shop and rapid prototyping facilities. By investing in cutting-edge technology and a skilled workforce, Triumph ensures that its motorcycles continue to exceed expectations. The brand's global manufacturing network is a testament to its commitment to providing riders worldwide with the ultimate riding experience.

For a few years now, Dick Scott's Freedom Powersports has proudly shared the thrill of the open road as your local Triumph dealer. We're part of the Dick Scott Automotive Group, a family-owned legacy bringing wheels and dreams to Michigan for over 40 years. Here, under the leadership of General Manager Jeff Scott, you'll find a friendly team of motorcycle enthusiasts ready to answer your questions and find the perfect ride to fuel your adventures. Come say hello and unlock the freedom that awaits you by filling out the form below!